Starting this upcoming college basketball season the University of Miami, Ohio State University, and University of Kentucky will be representing the Lebron brand, by wearing uniforms and warm-ups with the LBJ logo on them. This is the first time since Jordan Brand broke into the college level that an NBA star is spreading his name throughout the college ranks.
The idea of an athlete growing his name into such a recognizable brand is very exciting. People give these athletes so much grief about making millions of dollars and wasting it. What Lebron has done and continues to do should be done by more superstar athletes out there.